From Soho streets to high-fashion edits, our latest link-up with adidas was all about reimagining the iconic Jabbar 33. We took 75 pairs and got to work - hosting live events, a pop-up court in Central London, and a full VT rework campaign using damaged pairs to create one-of-ones.

There were hoops, DJs, giveaways, and a London All-Star game featuring some of the city’s sharpest creatives. From content shoots to community takeovers, this wasn’t just a drop - it was a celebration of heritage, style, and the people that wear it.